Client Growth for SPOT Paediatrics
From clunky to consistent: lead growth at SPOT Paediatrics
How we strategically re-designed and built the SPOT Paediatrics to increase local visibility, and supercharged their online presence with a targeted Google Ads campaign.
The client
The challenge: a tired website, no visibility, and zero predictability
When SPOT Paediatrics first approached us, they were running a well-regarded clinic — but their website told a different story.
They were stuck on a clunky Wix site that looked dated, lacked structure, and wasn’t pulling its weight. There was no clear pathway for parents trying to find the right help, and no real content strategy to show up in search or educate site visitors.
The only leads coming in were random and unpredictable. They were running a Google Ads campaign (set up by Google’s own reps — yes, the dreaded PMAX trap), but had no idea what was working and what wasn’t. Conversion tracking? Non-existent.
Our job was to overhaul and upgrade their outdated, poor-performing website — and build a clear strategy to generate consistent, high-quality leads without the usual feast-and-famine cycle. No more guesswork. No more relying on referrals or hoping the ads were working.
The strategy: a full-scale rebuild built around their clients — not just a prettier website
This wasn’t just a reskin. It was a complete strategy-led rebuild designed to do one thing: attract the right families and convert them into bookings.
We started by mapping out their ideal client profiles — the types of parents searching for support, the conditions they’re dealing with, and the questions they’re typing into Google. From there, we built the entire website around those needs.
Instead of a basic homepage and a couple of vague service pages, we delivered a fully structured site with:
- 14+ service pages across Speech and OT — each one focused on a specific area (like language delays, fine motor skills, emotional regulation, and more)
- 3 audience-specific pages under “Who we help” — for toddlers, preschoolers, and school-age kids
- A clear, logical site structure that makes it easy for parents to find the info they need and take the next step
Every page was created with both humans and Google in mind — designed to educate and build trust with visitors while also increasing visibility in search.
This content depth helped build authority fast — and dramatically improved engagement and lead quality.
The results: 844% traffic growth, an additional 10–20 leads a month, and a thriving clinic
Over the past 12 months, here’s what’s happened:
- 📈 Organic traffic up 482%
- 🔎 Overall website traffic up 844%
- 💬 Referral traffic up 237%
- 💰 10–20 qualified leads every month via Google Ads
- 🎯 Cost per lead: just $50–$70
- ✅ 50%+ of leads convert into long-term clients
With NDIS plans often worth $6k–$15k+, even one new client more than pays for a month’s ad spend. And this campaign brings 10–20 of them in — every single month.
What’s more powerful than a viral spike? A system that works quietly and consistently in the background.
The transformation: more visibility, more leads, more peace of mind
SPOT Paediatrics now has a website that reflects the quality of their care. They show up for the right searches, speak directly to the needs of their ideal clients, and have a predictable flow of leads month after month.
“We’ve seen massive growth in enquiries, especially from families who found us through Google. The site now feels like an asset, not an afterthought.”
And for the clinic owner? Less stress. No more guesswork. Just a smart system that does its job — so they can focus on doing theirs.
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