More patients for the podiatry services you want to grow.
General care often fills the diary on its own. Orthotics, sports and biomechanical work usually need a push. We help you get found by the patients you want more of. All of it AHPRA-compliant from day one.
AI answer
Nearby podiatry clinics that assess heel pain: Your clinic offers biomechanical assessments and orthotics…
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Why podiatry is different
Podiatry marketing is about the work you want more of
Grow the services you want
General care tends to fill itself. Orthotics, sports and biomechanical work usually need marketing. We put your budget behind the services you want to grow.
People search for the problem
Heel pain, ingrown toenails, flat feet, a diabetes foot check. They search for the problem, not the profession, so that's what we build around.
Referrals and rebates matter
Medicare chronic condition referrals, DVA, NDIS and private health all bring different patients. We make the right path easy to follow.
AHPRA applies, including protected titles
No clinical testimonials, no outcome promises, and "podiatric surgeon" only for those with specialist registration.
What we do
How we get your clinic there
Understand your clinic
We map the patients each podiatrist does their best work with, from heel pain and sports injuries to kids' feet and diabetes foot care, and build around the caseload you want.
Build what works
Google Ads by condition and suburb, your Google Business Profile, local SEO and AI search, plus pages built around the problems people search for.
Keep improving
We track enquiries through to booked first appointments, shift spend toward the services and suburbs you want to grow, and walk you through it on regular calls.
Results
Results for podiatry clinics
How we work
"You'll talk to the people doing the work. Not an account manager."
Regular strategy calls
With someone who works on your account and knows your practice.
Built around your caseload
Campaigns shift toward the services and suburbs you want to grow.
Honest about fit
If your website needs fixing before we spend your money on ads, we'll say so upfront.
FAQ
Questions podiatry clinics ask
Can you help us get more orthotics and sports work?
Yes. We target the services you want to grow, by condition and suburb, and put less spend behind the work that already fills itself.
Can we mention Medicare and private health rebates?
Yes, as long as the wording is accurate. Clear information about referrals and rebates makes it easier for people to book.
Is Google Ads enough on its own?
It can be. One of our podiatry clients gets strong results from Google Ads alone. Local SEO and your Google Business Profile usually make the ads work harder.
Can you use our Google reviews in our ads?
Only if they're not about clinical care. Testimonials about clinical aspects of care can't be used in your advertising, including your website. Comments about easy parking or a friendly front desk are fine. We check every one.
What does it cost?
It depends on your practice, your goals and your market. We'll recommend the right setup on the call, with the numbers laid out so you can see how it pays for itself.
Are we locked in?
There's a 3-month minimum from go-live, then it rolls month to month.
From the blog
More on marketing a podiatry clinic
Let's see if we're a fit.
We'll look at where new patients come from now, which services you want to grow, and whether we can help.