What is each new client worth?
Put in your average fee and visits. See what every new client is worth to your clinic, and what you can afford to spend to win one.
Each new client is worth
$1,200
One more visit per client adds $150 to every client, or $18,000 a year.
Now plan your budgetHow it works
Know the number, then spend with confidence.
The formula
Lifetime value is your average fee per visit times the average visits per client. Your practice software can report both.
The one-third rule
Keep the cost of winning a client under a third of their lifetime value. That leaves room for wages, rent and profit.
Small changes add up
Better rebooking and follow-up lift visits per client, and that lifts what you can afford to spend on marketing.
Should I use the full fee or just the gap?
Use the full fee your clinic receives per visit, including any Medicare, NDIS or health fund portion. That's the revenue each client brings in.
Where do I find my numbers?
Most practice management systems, like Cliniko, Nookal or Power Diary, can report revenue per appointment and average visits per client. Use the last 12 months.
Is lifetime value the same as profit?
No, it's revenue. That's why the one-third rule leaves two thirds for your costs and profit.
Let's see if we're a fit.
We'll look at what your clients are worth, what you're spending to win them, and where the next ones should come from.