How much should your clinic spend on marketing?
Start with your revenue and where your clinic is at. Get a monthly budget, a starting split, and how many new clients it takes to pay for itself.
Your marketing budget
$6,667/month
A starting point, not a rule. Every clinic's market is different.
How it works
A budget gives your marketing a direction.
7 to 10% of revenue
Where most clinics we work with sit. Opening a new location or service can justify up to 15%.
Split by where clients look
If they search Google, lean into ads and local SEO. If they are parents on Facebook, social gets more.
Review it every quarter
Move money toward what books appointments and away from what doesn't.
Does the budget include agency fees?
Yes. Treat it as everything you spend on marketing: ad spend, agency or freelancer fees, and tools.
What if our budget is small?
Do fewer things well. Start with your Google Business Profile and local SEO, then add Google Ads for the services you most want to grow.
Where does the client value number come from?
It's what an average client is worth over their whole time with you. Work yours out with the lifetime value calculator.
Let's see if we're a fit.
We'll look at your numbers, where your clients come from now, and how we'd spend your budget.